dib creative Supports Student-Run Ad Agency

May 05, 2010

Texas Tech students picked a client and have come up with a great marketing idea. That's cool. What's cooler is the fact they are actually making it happen.

The students have organized the 1st annual Undie Run - for a good cause. Lubbock’s first and only student-run advertising agency, Whipper Snapper Advertising, collaborated with two fellow Texas Tech students by putting together the first Annual Undie Run. This event will not only attempt to break the world record for largest organized run in undergarments but it will also benefit two non-profit organizations.

Simply by word of mouth and through social media networks such as Facebook and Twitter, this event has been the talk of the town. A Facebook group ‘1000 for a Texas Tech Undie Run’ was created to promote the race and within one hour, over 100 people have joined. As of date, there are currently 1,306 members supporting this race.

We support these students. It's a great idea, and a great example of brand advocates using the web to promote the brands they love.

http://wsnapperadvertising.wordpress.com/
http://www.facebook.com/event.php?eid=111803122177585&ref=ts
http://www.facebook.com/pages/Lubbock-TX/Whipper-Snapper-Advertising/271385221111?ref=ts