In the world of "The Long Tail," Holden tasked dib creative with building a series of product-based websites featuring specific niche products. Utilizing targeted search engine marketing, users are driven to these sites and provided with navigation tools to quickly and efficiently find the products they need. One example of these niche sites is Go Green Bags, specializing in eco-friendly reusable grocery bags, promotional totes and trade-show bags.
One of the most flexible features of these sites are the back-and administrative tools. Holden can upload, tag and organize the site quickly and easily. As the products and trends within the industry evolve, the site can easily adjust.
These niche sites have seen great results. Time on the site has doubled and quote requests are up by over 500%. We like to keep the guys at Holden pretty busy (and it doesn't hurt to help the environment).