Their goal is simply stated: intentionally presenting the Gospel of Jesus Christ. From this perspective, the web is an incredibly powerful tool. Think of all the ways to communicate: email, chat, video, social media, blogging, Twitter, Facebook, etc. And NeedHim.org embraces all of these forms of communication.
Our strategy for the site is all based on user navigation with a two-pronged attack: 1) give visitors as many easy-to-use communication tools as possible; and 2) provide a non-threatening place to explore questions and get answers.
So we did just that. The navigation consists of rings based on the level of "questions" the user might pose. As they dig into those questions, they always have the option of digging through multiple parts of the site at once.
The level of communication tools are also varied and engaging. From Twitter to user-generated feedback, to a dedicated YouTube channel where users can post their own videos and we've provided a multitude of ways to interact.