OSR Direct Mail & Micro Sites

Project Description

Given OSR is a digital media product, the call-to-action on all marketing tactics (including radio, print and direct mail) is needed to drive traffic to an online presence. To meet very modest budget parameters, dib creative developed various Web landing pages, specific to the OSR school property AND the creative in-market.

This allowed dib creative and OSR to test various creative messages and pricing models, create a tailored look to appeal to prospects of specific schools within a template to be replicated, and enable the prospect to dive deeper based on their level of interest, including Subscribe Now, Take a Free Trial and Email to a Friend.