OSR Guy Viral Campaign

Project Description

This viral campaign literally brings the OSR brand to life in the personification and antics of a walking logo – the OSR Guy. Not only does he represent the brand, he also represents what differentiates OSR from other sports news sources.

Unlike large national sports news coverage, OSR gives its customers more than a 15 second sound bite. OSR users get multiple in-depth articles on a daily bases, all focused solely on their team. So, while OSR Guy represents the new way of getting sports information, his arch nemesis, Skip Sullivan, reports for the Generic Sporty Sports Network. Let the fun begin.