Rough Hollow is an upscale residential development and intimate waterfront community with incredible hilltop views of Lake Travis. It contains a huge variety of homes ranging from the $350s to over $3 millions.
The strategy for Rough Hollow is to highlight the brand's main differentiating factor - the last lakefront develop on Lake Travis. All creative centers around the tagline "Roughing It. Redefined." Big breathtaking images with bold headlines communicate the "lake" lifestyle that has attracted people to the hill country for decades.