SMU Perkins School of Theology is a nationally recognized theological graduate school that wanted to increase enrollment. The main strategy used to accomplish this goal was targeting younger graduate students. Because of this goal, the digital foundation for the brand had to be carefully laid out. Most students will search online and spend time on their potential school’s web site.
This led dib to design a web site that focused on the final student benefit of their theological degree. Called by God, this spiritual journey can be accomplished at Perkins. This message comes to life in an experiential portal of moving, heart-felt testimonial videos produced by dib creative featuring professors, students and the college Dean.