The Ritz-Carlton, Grand Cayman wanted to develop branding and marketing strategies for a sub-branded property, The DeckHouses, within their overall development.
The inspiration for The DeckHouses product was derived from elements that make up premier properties within the Caribbean - life on the water, timeless materials, indigenous vegetation, and real seclusion. dib creative took these essentials and created a fully integrated brand package that was able to convey what is unique about the property, while at the same time leveraging the brand name of The Ritz-Carlton.